Your friends, family, co-workers and fans (if you have them) are all raving over your new album. They are telling you that you should be a superstar and a record label is crazy for not signing you to a deal immediately. Now, whether they are correct or flat out wrong, your album is done and ready to take the next leap. Just what is the next leap?

First you have to start believing and adjusting to the thought that you are now a business. Being a business starts off by making a product that has demand. Once you have completed that product you have to promote your product. You can have the best album in the world but if the world does not know then there is no one that knows it is the best. Promotion has become more important than actual product. We are in a time where music has become something very different and you can make a star out of people you would not ever imagine. This is all due to promotion.

One of the innovators of the promotion push in music has to be Master P. I remember being in Sacramento and meeting him for the first time. He was an independent artist at the time and no one in a hundred block radius had ever heard of him. He made sure he left an impression on you before you even heard his music. He would leave promotional materials that would make you remember him. Then you would look up and every bus stop, phone poll and empty wall had posters of his upcoming album. This man knew the art of promotion. He started a movement with his music, his album cover artwork and his promotional tactics. No one did it like P!

Regardless of the type of music you have or how great your album is, it is imperative to promote yourself. One of the reasons UrbanMelodies.com was created was for this purpose. We wanted to create a place where artists and record labels could use to promote their music to a worldwide audience. We are not just an online music distribution company but we are a promotion tool for our artists and record labels. We strive to provide many resources that can assist in the advancement of our members.

For example, many of our top selling artists have purchased our business cards that have their album cover and UrbanMelodies.com web address on them. These business cards are professionally designed in full color and printed on glossy cardstock and available at a very low cost. This has become a very effective promotional tool!

The goal of being a successful artist is to sell albums right? Well, if you are not constantly and consistently promoting the location of your albums, your consumers will never find you. Our top sellers are adding links to their website that take you directly to their UrbanMelodies.com page. They are adding a banner ad on their site as well that is directed towards their page. During their events, they are telling the audience to go to their page to purchase their albums. These tools have been very effective in delivering more sales for the artists that use them.

We will continue to deliver many resources and information that will assist our artists and record labels in their promotional efforts.

• Purpose
  
  
• Where is the Passion?

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