OVERVIEW

UrbanMelodies.com offers customized advertising opportunities allowing advertisers to reach our audience in ways that maximize the tremendous marketing power of the Web.

UrbanMelodies.com offers rich media solutions that provide a look and feel similar to that of print and broadcast, giving advertisers improved response rates and increased brand awareness through advertisements strategically-placed throughout our website.

GENERAL GUIDELINES

· All advertising creative is subject to testing and approval by UrbanMelodies.com.

· UrbanMelodies.com reserves the right to reject advertising creative based on content.

· UrbanMelodies.com cannot accept advertisements for direct competitors.

· Pretesting: 3 business days for standard ad, 5 business days for rich media--including code from third-party servers.

· Must function cross-platform on 4.0, 5.0 and 6.0 browsers -- Internet Explorer, Netscape and AOL browser versions; cross-platform testing mandatory.

· All Ads must be under 100 kilobytes in size.


FLASH ADS

· Audio is permitted to launch automatically if the creative features a prominent mute button. Mute should extend through all pages.

· Both .fla and .swf file types must be submitted for Flash advertisements to work correctly on UrbanMelodies.com.

· All Flash ads must be optimized for Flash 5.0 or later.

· Flash ads should be set at 12 fps; any deviation from this must be cleared with
UrbanMelodies.com.